REFERRALS GOOD FOR BUSINESS

You are having coffee with Rae and she says, “You really should meet, Frank Brown.” Instead of letting the statement go, write the name down. It is unlikely Rae will have Frank’s contact information with her, yet you have captured a name.

Once you are back in the office, send Rae a note and ask for Frank’s contact information. This illustrates:

You were listening closely.

You are honoring Rae’s advice.

Once you have followed up with Frank, send a note to Rae. Let her know what happened because of you got in touch with one of her referrals.

BUSINESS COMMUNICATION TIP:

Make sure to add referral names to your contact list. Include a note from whom you received the name.