Thursday, September 16, 2010


Recently I was on a webinar to learn even more about marketing, and one of their free trial offers was a series of email newsletters that you adapt to your own business needs. I signed up and—much to my surprise—the series was practically identical to the Weekly Wisdom newsletter that I have been sending out for seven years.

The only thing missing was my 4.5 lines of commentary. After I finished kicking myself for not taking Weekly Wisdom to the bigger arena, I thought, “Hmmm, sending these out could save me some time.” The company offered a choice of daily, once weekly, or three times weekly newsletters. It might work, but …

Was using this service something that would serve the greater good and make my life easier? I became obsessed with the question and started asking my closest confidants, my sister, my friend, Molly, and even strangers for their opinions.

Then I remembered my values, the first of which is integrity. If I sent that out with my name and contact information on it, it would appear as though I was taking the time to prepare the newsletter. That would not be the case. All I would be doing is paying for the service.

That made my decision. I will continue to personally write Weekly Wisdom and send it to my loyal followers. It’s fascinating that it was a much easier decision to make once I examined my own values. In this case, my first listed value—integrity.


Rotary International’s Four-Way Test says it all:

1. Is it the truth?
2. Is it Fair to all concerned?
3. Will it build goodwill and better friendships?
4. Will be beneficial to all concerned?

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