Monday, September 27, 2010

How to Make Social Media Work for You

Apparently, I am one of the few people who didn’t notice that Facebook was down for an extensive period. I didn’t see any of the tweets on Twitter about it, either, even though I was at my computer all day. I found out about Facebook being down when I listened to the news.

Now, why is that?

As a person who speaks and trains on face-to-face networking, I do not spend much of my day on Facebook and Twitter. I wake up in the morning, check both, and usually add something of interest that I stumbled across in my reading, or add something about improving communication. I do the same thing at night.

The site I do spend quite a bit of time on is LinkedIn. I am a member of many groups and allow new discussions to flow into my inbox. Often I am one of the first to comment on topics that are relevant to speaking, training, and writing on communication issues. Many of the articles posted are outstanding, and I would have never found them on my own.

Am I on the right path? My belief is that I am. A recent survey found that 1 out of 5 teens are leaving Facebook because they are bored with it, though a small percentage is leaving because of parents watching their posts. Recently I’ve been hearing that people feel Facebook is becoming too commercialized, as well. At any rate, it seems that things are changing on these sites.

Some of the social media site experts are now expounding the idea that blogs, once again, are becoming the preferred way of connecting online. An eMarketer’s survey found that more than 1/2 of people online read a blog at least once a month. That makes for an awful lot of people who are not reading blogs, but the way I look at it, this is a huge potential for those of us who do.

I plan to keep blogging and sharing what I learn in my day-to-day life.

It’s the Little Things

I am not giving up on social media sites just yet, though. Here are some things I have learned:

1. Share articles that you have found useful.

2. Keep your own promotional materials to a minimum—being known as someone who shares great information is truly a plus.

3. When you get in the habit of writing quality online information, quality people will want to connect with you.

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1 comment:

  1. It's so true Kathy, it's the simple and true things that work. When we discover what works for us then that is what we should use, not because everyone else is doing it.